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Monday, April 29, 2013

Why we Can't Eat More Kale!

From a student: ‘Eat More Kale’ Company Is Losing Against Chick-Fil-A in Trademark Battle By Caroline Kim | The Exchange – 17 hours ago The U.S. Patent and Trademark Office this week gave a “preliminary no” to Vermont-based folk artist Robert Muller-Moore regarding his efforts to protect his “Eat More Kale” T-shirt business. This ruling is based on Chick-fil-A's claims that the “Eat More Kale” phrase is too similar to its trademarked slogan, “Eat mor chikin.” The legal fight over the “Eat More Kale” trademark between Muller-Moore and Atlanta-based Chick-fil-A Inc. has been going on for several years. Muller-Moore has been selling T-shirts and other items with the phrase for more than a decade. A local vegetable farmer asked him to create three shirts with the phrase, and Muller-Moore continued with the sales as a tribute to local farming. He hadn't even heard of Chick-fil-A until the company contacted him. Chick-fil-A tried to stop him after first finding out about the sales in 2006 but then gave up the fight. That is, until Muller-Moore filed for trademark protection in early 2011. In October 2011 Chick-fil-A sent a letter to Muller-Moore stating that he had to stop using the phrase because it may be confused with the company’s. They also told him to stop using his website, eatmorekale.com. Muller-Moore now has six months to respond to Monday's ruling. "I feel like it’s sad and absurd that the process takes as long as it does," Muller-Moore says. "To me, it seems designed to favor corporations and just roll over mom-and-pops."

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